The next Marvel film is set in 1990s, and so is its promotional website.
Marvel launched a delightful, retro website to promote Captain Marvel
The result is absolutely delightful. The website taps into the nostalgia for the 1990s that we’ve seen in the film’s trailers, and features a ton of components that were mainstays of the web almost a quarter of a century ago: random animations, zany photo editing, HTML frames, brightly-colored fonts, and of course, a guestbook and hit counter.
Perfect! Now, all we need to do is switch the rest of the web back.
Everyone‘s getting excited for the next big Avengers film, and I expect I’ll be taking the kids to see it. I’m sure it’ll be entertaining but I am starting to tire a little of this
shiny soap opera genre now. And I don’t think I’m the only one; I found myself nodding along in agreement with this review of Black Panther.
Movies Watched, February 2018
And while I was impressed by the cultural significance of “Black Panther”—it’s a total triumph on that front—I found that, narratively, it was as messy, as poorly paced, and as unconvincing as any other Marvel film.
People do seem to adore this movie though and so maybe I ought to watch it again. But it used to be that the only time I’d want to rewatch a movie was when it was so good that I felt compelled to experience that excellence over and over. But with these movies that hail from heavily sequelized cinematic universes, the sensation is closer to feeling duty bound to watch so as to be sure that they’re not bad. Partly that comes from the sunk cost fallacy; I’ve invested so much into these franchises that I want to find something worthwhile in them, if for no other reason than to be able to properly consume and appraise the next sequel. That is a bad way to watch movies.