As Drax notes, total physical immersion is almost besides the point: “The secret sauce of [Second Life] is community. Loads of people feel completely immersed although they have no headset. I am personally psyched about where headset tech goes but Silicon Valley needs to understand that for a lot of people, this does not mean an increased sense of being there. The level of perceived immersion has to do with what people contribute to their communities”.
Another set of reactions to Meta’s easy-to-mock metaverse announcement, and reminders that its sci-fi inspirations were dystopian novels.
Mocking Meta: Facebook’s virtual reality name change prompts backlash – The Guardian Satirical late night news programme the Daily Show tweaked Zuckerberg’s Meta presentation video by superimposing the tech billionaire onto footage of the January 6 Capitol riots and the 2017 Charlottesville white nationalist march. Both events were organised on Facebook. “Imagine you’ve put on your glasses or headset and you’re instantly in your home space and it has an incredibly inspiring view of whatever you find most beautiful,” Zuckerberg says as footage of Capital rioters and a group of tiki torch-bearing white supremacists plays in the background.
Experts warn Facebook’s metaverse poses ‘terrifying dangers’ – New York Post Professor Reid is concerned about the vast amount of data that could be collected from the metaverse and who controls it. He also fears that avatars could be hacked and you could end up interacting with cybercriminals rather than people you know and trust. Reid explained: “The metaverse’s ultimate aim is not just virtual reality or augmented reality, it’s mixed reality (MR). It’s blending the digital and the real world together. Ultimately this blend may be so good, and so pervasive, that the virtual and the real become indistinguishable. And the market for that is gigantic. Whoever controls it, will basically have control over your entire reality.”
From ‘metaverse’ to ‘metacapitalism’.
Metaverse: how Facebook rebrand reflects a dangerous trend in growing power of tech monopolies – The Conversation The backlash has ranged from moral outrage over Facebook itself, to ridiculing Zuckerberg’s new vision for technology. What is overlooked is how this represents the desire to create metacapitalism – which uses technology to shape, exploit and profit from human interaction. It is a completely marketised virtual reality world fuelled by the unsustainable exploitation of natural resources, unjust global working conditions and the constant invasion of users’ data privacy for private financial gain. […]
These moves play into a broader strategy to socially rebrand metacapitalism positively. The introduction of the metaverse is part of a new trend of what business ethics academic Carl Rhodes has referred to it as “woke capitalism”, noting in a recent article that “progressive gestures from big business aren’t just useless – they’re dangerous”. Whether it is the Gates Foundation initially opposing the spread of global vaccines in order to protect patent rights, or Elon Musk promising to create an “multi-planet civilisation” – while avoiding paying much-needed taxes here on Earth – corporations are now increasingly using philanthropy and utopian visions to hide their present day misdeeds.
Do you think he’s worried, though? Doubt it.
Meta and the Facebook Papers: Why Mark Zuckerberg has nothing to fear – Salon.com [L]et’s face it: Investors aren’t foolish if they continue to act as if there’s no chance in hell that the behemoth social network will face serious consequences for anti-social behavior. On the contrary, anyone taking a look at Capitol Hill right now would be surprised if that American leadership could reliably regulate a dodgeball game, much less an international company that is eroding our collective faith in humanity. […]
Zuckerberg has proved, time and again, that he cannot be trusted to do the right thing when it conflicts with his profit motive. Yet politicians at a federal level look like they’re powerless against a company they supposedly have a legal right to regulate. So, as much fun as it is to imagine Facebook will be toppled by this deluge of scandals, right now, the smart bet is that they’ll come out on the other end of this doing just fine. The rest of the world, however, won’t be so lucky.
Still, this is all some way off.
Metaverse: five things to know – and what it could mean for you – The Conversation Different corporations will probably have their own visions or even local versions of the metaverse but, like the internet, they will all be connected, so you can move from one to the other. … I suspect Facebook will need to be in this for the long haul and that their vision of the metaverse is still many years off becoming a (virtual) reality.
Metaverse! Metaverse? Metaverse!! – Benedict Evans So, all of this is rather like standing in front of a whiteboard in the early 1990s and writing words like interactive TV, hypertext, broadband, AOL, multimedia, and maybe video and games, and then drawing a box around them all and labelling the box ‘information superhighway’. That vision of all consumers everywhere being connected to something was entirely correct, but not like that, and many of those components were blind alleys. ‘Metaverse’ today is again a label for a bunch of words on a whiteboard, some of which are more real than others, and which might well all end up combined, but not necessarily like that.
This article from PC Gamer has been my favourite take-down of all this metaverse hype, I think.
The metaverse is bulls**t – PC Gamer The metaverse is bulls**t because tech moguls missed the part where cyberpunk is dystopian. More than NFTs or cryptocurrency or any of the other brain-melting nonsense tied up in the tech landscape of 2021, this is the part that truly makes me want to stick my entire fist in my mouth and bite down. The push to create the metaverse, at least from companies like Epic and Facebook, seems entirely built on a teenage boy’s reading of Snow Crash: zeroing in on the awesome vision of future technology while totally missing the book’s satirical skewering of capitalism.
Microsoft’s making a start, though.
Microsoft takes on Facebook by launching metaverse on Teams – Financial Times The US software giant said that in the first half of next year, users of its Teams collaboration software would be able to appear as avatars — or animated cartoons — in video meetings. Remote workers will also be able to use their avatars to visit virtual work spaces, which would eventually include replicas of their employers’ offices. … “With 250m people around the world using Teams, the introduction of avatars will be the first real metaverse element to seem real,” said Jared Spataro, the head of Teams.
The metaverse will mostly be for work – Quartz For all of the chatter from Facebook/Meta, Nvidia, and other companies about building the metaverse, though, he thinks the metaverse will be mostly empty. That is to say, there won’t necessarily be a lot of things to do in this immersive version of the internet. While social experiences and games could come to define the space, Bailenson, who founded Stanford University’s Virtual Human Interaction Lab, is betting that education and work will remain the “killer apps” of virtual reality (VR) in the years to come.
How dull. I know where I’d rather be.
Zuckerberg’s metaverse: Lessons from Second Life – BBC News Rei’s concern about a metaverse monopoly is one shared by many, including Anya Kanevsky, vice-president of product management at Linden Lab – the company running Second Life. Anya has watched with interest as several tech giants have started to talk about the new idea of a life online. Second Life has been going since 2003.
“I’m a little bit concerned about the dystopian nature that the conversation seems to be taking on right now,” she says. “The entry of a slightly oversized and outsized player into the space seems to signal to people that they are not the owners of it, that someone else is going to be setting the rules and kind of running the show and they will just be the consumers.”
As has been pointed out many times now, it was Neal Stephenson’s dystopian Snow Crash that first gave us this term, back in 1992.
Snow Crash and four other novels which are required reading for the Facebook generation – Verdict Arguably the most prescient element of the novel is the government’s failure to legislate to curb the technology which controls the world. At one point, the villain of the novel notes: “Y’know, watching government regulators trying to keep up with the world is my favourite sport… It’s like if they figured out a way to regulate horses at the same time the [Ford] Model T and the airplane were being introduced.”
What’s he working on these days?
Sci-fi icon Neal Stephenson finally takes on global warming – WIRED [H] read journalist Oliver Morton’s 2015 book The Planet Remade, about solving the problem of climate change with scientific and technological trickery on a planetary scale. That idea made Stephenson think there might be a novel there. “Nothing else matters in comparison. It’s going to be the issue for 100 years,” Stephenson says. “I’m a guy who found a niche writing fiction about technical and scientific topics. It seemed odd to me that I should get to the end of my career and never take a whack at it.”
Another sci-fi author whose name crops up when discussing the metaverse is Ernest Cline. Here, he shares with us some thoughts on his debut novel, Ready Player One.
When I wrote this back in 2011, several movie stars had already been elected to public office here in the United States, and it was becoming obvious that fame and familiarity had the power to sway a lot of voters. In trying to envision my future dystopian reality of 2045, I imagined that at some point, only movie stars, radical televangelists and reality TV personalities would be able to get elected. I didn’t expect that it would take less than a decade for a reality TV personality to be elected to the highest office in the land.
When all’s said and done, other social networks are always available, as John Atkinson reminds us.
After last month’s speculation about Facebook’s attention deflecting rebrand, Mark is ploughing ahead with his metaverse plans and has plumped for Meta.
The Facebook company is now Meta – Meta The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.
Zuckerberg announces fantasy world where Facebook is not a horrible company – Vice [T]he juxtaposition between Zuckerberg’s pitch of living, working, playing, and generally existing in a utopian, fake, Facebook-developed virtual world loaded with fun and friendly people, concerts where you can always be in the front row, seamless mixed-reality basketball games where you feel like you are actually playing basketball, and kicksass, uhh, NFTs you can use to modify your metaverse avatar are a far cry from the disinformation, conspiracy theories, genocide-related, self-esteem destroying, spam, and general garbage content that exists on the platforms Facebook has already built. […]
About halfway through the delusional fever dream that was Facebook’s biggest product announcement of all time, Mark Zuckerberg said that “the last few years have been humbling for me and our company in a lot of ways,” as Facebook has nominally had to grapple with the harm it’s done to this world. It’s hard to find anything “humble” about a proposal to fundamentally remake human existence using technology that currently does not and may not ever exist and that few are currently clamoring for. But Facebook’s problems are too numerous to list, and so he is pitching products that don’t exist for a reality that does not exist in a desperate attempt to change the narrative as it exists in reality, where we all actually live.
Metaverse, Mars, meditation retreats: billionaires want to escape the world they ruined – The Guardian Facebook has played a major role in fomenting ethnic cleansing in Myanmar, drumming up lynch mobs in India and Sri Lanka, amplifying white nationalism in the US and providing the anti-vaccine movement with a massive megaphone during a global pandemic. Rather than address this ruination, Zuckerberg wants us to all turn our attention to a land of make-believe where he’s friends with rappers and you can watch Instagram stories on a pirate ship.
Escaping into the Metaverse – The New York Times Personally, I like the real world, one that’s not riven by the hate that’s being stoked, in part, by tech companies like Facebook. But, hey, look over here at this airy, techtopia concept. There’s “Project Cambria,” the code name for a new high-end headset thingie that is still in development. And, oh, wow, it’s a Mark avatar in a skeleton costume being controlled by Mark himself!
This is not a new tactic. When it was in regulatory trouble in the 1990s, Microsoft hosted Forum 2000, where the company screened future-forward conceptual videos. It didn’t fix the company’s image problem or change the conversation. As one Microsoft executive who was there just texted me about Facebook, “I swear all they have to do is look at all the stupid things we did and then NOT DO THOSE THINGS but apparently they’ve decided to do them faster.”
The internet’s had fun with all this, as you’d imagine.
‘Very… meta’: Twitter cracks up over Facebook rebrand – Inquirer Meat jokes were all the rage, with US hamburger chain Wendy’s tweeting shortly after the news: “Changing name to Meat.” […] For lots of people, meta will forever describe something that refers back to or is about itself, like a film about people making a film about filmmaking. “Everyone posting about Facebook on Twitter is very… meta,” wrote @JohnRush32.
Why The Matrix 4 is now marketing the movie as a true story – Screen Rant A new poster for The Matrix Resurrections claims that the film is “based on real events,” spoofing Facebook’s recent company name change. […] It can be difficult to tell the difference between the simulation and the real world in The Matrix, and while the new poster is only a joke, the parallel to actual tech companies and their frightening level of control over the public consciousness does drive home the message of the franchise. MetaCortex isn’t Facebook, but the similarities are hard to ignore, especially in an age where polarization and radicalization through social media are so prevalent.
But some people have issues with the logo itself.
Origin and the pros and cons of Facebook’s new infinity Meta logo – Designboom Once the new design surfaced, the digital community stepped in with some thoughts. Some criticized the new infinity-like symbol as being quite outdated and overused in company logos over the years. Bill Gardner, founder of the online database LogoLounge, explains how the continuous loop symbol was a trend that took off back in 2008, with too many companies adopted it in their logo designs ever since. Conducting a search on LogoLounge, Gardner found over 1,200 variations of the infinity symbol in brand logos. More surprisingly, a very similar name and design to that of Facebook’s was created back in 2015 by Maria Grønlund for a sleep tracker startup.
But what of the actual metaverse? Does this announcement get us any closer to it? Here’s John Cormack, the 3D and VR expert behind Oculus VR, a key component in any of Facebook’s Meta’s plans.
John Carmack issues some words of warning for Meta and its metaverse plans – Ars Technica The idea of the metaverse, Carmack says, can be “a honeypot trap for ‘architecture astronauts.'” Those are the programmers and designers who “want to only look at things from the very highest levels,” he said, while skipping the “nuts and bolts details” of how these things actually work. These so-called architecture astronauts, Carmack said, “want to talk in high abstract terms about how we’ll have generic objects that can contain other objects that can have references to these and entitlements to that, and we can pass control from one to the other.” That kind of high-level hand-waving makes Carmack “just want to tear [his] hair out… because that’s just so not the things that are actually important when you’re building something.”
“But here we are,” Carmack continued. “Mark Zuckerberg has decided that now is the time to build the metaverse, so enormous wheels are turning and resources are flowing and the effort is definitely going to be made.”
So much of what he goes on to say goes straight over my head, but it’s still a fascinating summary of the current state of play from someone who obviously knows what he’s talking about.
The metaverse is already here. It’s Minecraft – Clive Thompson The truth is, a thriving metaverse already exists. It’s incredibly high-functioning, with millions of people immersed in it for hours a day. In this metaverse, people have built uncountable custom worlds, and generated god knows how many profitable businesses and six-figure careers. Yet this terrain looks absolutely nothing the like one Zuckerberg showed off. It’s Minecraft, of course.
Hmm, perhaps not. As has been explained before, that’s just an example of a very successful virtual world, not a metaverse. Speaking of which:
Since Second Life is trending in connection to THE Facebook, reminder: we are an inclusive type of Metaverse, where residents can monetize their creativity without intrusion into their privacy 🤟🤟🤟🥳 (pictured? Bathroom at Linden Lab ♥️) pic.twitter.com/t46af6D6kk
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more.
New logo? Call itself ‘FCBK’? Bring back poking? How Facebook could rebrand – The Guardian “Horizon” has been touted as Facebook’s new umbrella name, but in my estimation this is both too bland and too far removed from the company’s origins. Instead, let’s just ditch all the vowels and call it FCBK. Yes, it would be using the sort of textspeak that has been extinct for a decade and a half and, yes, at first glance it does look like there’s a new company called “Fuckbook”. But this is Facebook, remember. What were you expecting – competence?
Ray-Ban Stories – Luxottica Facebook, Inc. and Ray-Ban releases the next generation of smart glasses, Ray-Ban Stories. The highly anticipated collaboration brings forward a new way to seamlessly capture, share and listen through your most authentic moments. […]
We’re introducing an entirely new way for people to stay connected to the world around them and truly be present in life’s most important moments, and to look good while doing it,” said Andrew Bosworth, Vice President, Facebook Reality Labs.
I wish Ray-Ban’s Stories smart glasses were made by anyone but Facebook – Yahoo Finance Whether or not you’re willing to make that investment largely depends on how you feel about Facebook and what you are hoping to get out of a pair of “smart glasses.” At best, they feel like a better, more polished version of Snapchat’s Spectacles. It’s still a novelty, but with decent audio, smart glasses are starting to feel a lot more useful. At worst, the glasses are yet another reminder of Facebook’s dominance.
Facebook announces launch of Ray-Ban Stories smart glasses – The Guardian The company’s hardest sell might not be privacy, but the glasses themselves. Snapchat’s Spectacles are now in their third generation, with improvements each time, yet they’ve failed to catch the imagination of the target market. The company took a $40m write-down on the value of unsold inventory in 2017.
Facebook and Ray-Ban are rolling out smart glasses that actually look cool. Will anyone buy them? – CNN I couldn’t shake the feeling that I was getting away with something while wearing Ray-Ban Stories in public. As far as I could tell, nobody noticed anything unusual about the glasses while chasing my kids around a busy playground, even when I was taking numerous short videos. (It was impossible for me to tell, but perhaps the bright sunlight made the glasses’ white LED less noticeable.) I walked into stores with them on, took pictures of myself in mirrors, and nobody even blinked. It would have been easy to use these glasses to invade other people’s privacy. Was this accidentally furtive photo- and video-taking turning me into a Facehole?
Facebook’s new camera glasses are dangerously easy to use – WIRED During a dinner with friends last weekend, Peter wore the Ray-Ban Stories the whole time—and it wasn’t until he pointed out the tiny sensors embedded at the temples that friends noticed. Once they did, though, Facebook’s biggest issue didn’t take long to surface: “So, you’ve been recording the whole time?” one friend asked, only half joking. Similarly, Lauren recorded (then deleted) a conversation with an editor while fumbling with the glasses. The editor never noticed.
That idea is yet another step on the road to the metaverse, Mr. Zuckerberg’s term for how parts of the virtual and actual world will eventually meld together and share different parts of each other.
Is it getting a little tiring, now, to keep responding to these type of stories with ‘just because we can, doesn’t mean we should’? I did, however, like the comment about determining someone’s age by their taking-a-photo gestures, at the end of this piece from the BBC’s Chris Fox.
Remember when virtual reality was supposed to be the next all-encompassing, technological paradigm? Or the Internet of Things? Well, hold on to your VR googles becausethemetaverseiscoming! Mark says so.
Facebook wants us to live in the metaverse – The New Yorker In a Facebook earnings call last week, Mark Zuckerberg outlined the future of his company. The vision he put forth wasn’t based on advertising, which provides the bulk of Facebook’s current profits, or on an increase in the over-all size of the social network, which already has nearly three billion monthly active users. Instead, Zuckerberg said that his goal is for Facebook to help build the “metaverse,” a Silicon Valley buzzword that has become an obsession for anyone trying to predict, and thus profit from, the next decade of technology.
Mark Zuckerberg wants to turn Facebook into a ‘metaverse company’ – what does that mean? – The Conversation In his quest to turn Facebook into a metaverse company, Zuckerberg is seeking to build a system where people move between virtual reality (VR), AR and even 2D devices, using realistic avatars of themselves where appropriate. Here they will work, socialise, share things and have other experiences, while still probably using the internet for some tasks such as searches which are similar to how we use it now. Owning not only the Facebook platform but also WhatsApp, Instagram and VR headset maker Oculus gives Zuckerberg a big head start in making this a reality.
Mark in the metaverse: Facebook’s CEO on why the social network is becoming ‘a metaverse company’ – The Verge The metaverse is a vision that spans many companies — the whole industry. You can think about it as the successor to the mobile internet. And it’s certainly not something that any one company is going to build, but I think a big part of our next chapter is going to hopefully be contributing to building that, in partnership with a lot of other companies and creators and developers. But you can think about the metaverse as an embodied internet, where instead of just viewing content — you are in it. And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.
For context, it would be helpful to read Neal Stephenson’s 1992 Snow Crash or Ernest Cline’s Ready Player One from 2011, recently made into a movie of the same name. Exciting, dynamic sci-fi thrillers, but not futures that I’d like as my present.
The metaverse has always been a dystopian idea – VICE If it is coming, and if it is a big deal, then surprisingly few have paused to carefully consider the actual source of the metaverse, an undertaking which seems like a good idea, especially because that source is a deeply dystopian novel about a collapsed America that is overrun by violence and poverty. The metaverse was born in Neal Stephenson’s 1992 Snow Crash, where it serves as entertainment and an economic underbelly to a poor, desperate nation that is literally governed by corporate franchises. […]
Both books’ metaverses get at a common truism: there is something inherently dystopian in a future where humans abandon the real world in favor of an escapist and consumerist-oriented fully immersive digital one. To want to spend any serious amount of time in a metaverse, it must be made more appealing than reality, a feat which can be accomplished in one of two ways—either the world outside is already shitty enough to drive you into a glitch-prone, murder-filled alternative, or the fantasy of becoming someone else is compelling enough to consume you totally.
Is this all hype at the moment? Is there any real substance to these aspirations?
But as usual with such amorphous concepts and platform aspirations, there’s very little there. None of these luminaries, from Zuck to Nadella to Boz, seem capable of painting a coherent vision for what their particular metaverse will look or feel like, beyond gesturing at “presence” and a collection of apps, keywords, and old science fiction tropes. It is an odd vision built from a compendium of juvenile fantasies, perceived market opportunities, and overt dystopias.
Well, the author of that article might think so, but that’s not a view shared by venture capitalist Matthew Ball. He first wrote about the beginnings of the metaverse in 2018 …
The Metaverse: What it is, where to find it, who will build it, and Fortnite – MatthewBall.vc This is why considering Fortnite as video game or interactive experience is to think too small and too immediately. Fortnite began as a game, but it quickly evolved into a social square. Its players aren’t logging in to “play”, per se, but to be with their virtual and real-world friends. Teenagers in the 1970s to 2010s would come home and spend three hours talking on the phone. Now they talk to their friends on Fortnite, but not about Fortnite. Instead, they talk about school, movies, sports, news, boys, girls and more. After all, Fortnite doesn’t have a story or IP – the plot is what happens on it and who is there.
A framework for the metaverse – MatthewBall.vc Since [the 2020 update], a lot has happened. COVID-19 forced hundreds of millions into Zoomschool and remote work. Roblox became one of the most popular entertainment experiences in history. Google Trends’ index on the phrase “The Metaverse” set a new “100” in March 2021. Against this baseline, use of the term never exceeded seven from January 2005 through to December 2020. With that in mind, I thought it was time to do an update – one that reflects how my thinking has changed over the past 18 months and addresses the questions I’ve received during this time, such as “Is the Metaverse here?”, “When will it arrive?”, and “What does it need to grow?”.
Each of these buckets is critical to the development of the Metaverse. In many cases, we have a good sense of how each one needs to develop, or at least where there’s a critical threshold (say, VR resolution and frame rates, or network latency). But recent history warns us not to be dogmatic about any specific path to, or idealized vision of, a fully functioning Metaverse. The internet was once envisioned as the ‘Information Superhighway’ and ‘World Wide Web’. Neither of these descriptions were particularly helpful in planning for 2010 or 2020, least of all in understanding how the world and almost every industry would be transformed by the internet.
Very extensive, and I can’t say I follow even half of it, but it all sounds very exciting. It’s nice to see Second Life getting a mention as a “proto-metaverse”, but I wish it was more involved.
Second Life 2021 review, documentary from inside the social metaverse – YouTube Second Life is an open world 3D social virtual world, the precursor of the virtual reality or VR platforms we see today. But is it really on its way out of the Metaverse game as some believe? Or does it hold the keys to realizing the Metaverse as it is envisioned by many futurists and sci-fi authors? This short film seeks to answer those questions.
Hopefully this next social internet will result in a more positive future than the one envisaged in Keiichi Matsuda’s video, Hyper-reality, that I shared some time back.
Anyway, to round all this off, here are a couple of links from Dezeen on what real estate in this new digital universe might look like.
Artist Krista Kim sells “first NFT digital house in the world” for over $500,000 – Dezeen Kim designed the home in 2020 to be a space that embodied her philosophy of meditative design and worked with an architect to render the house using Unreal Engine, software that is commonly used to create video games. She describes the house, which overlooks a moody mountain range and features an open-plan design and floor to ceiling glass walls, as a “light sculpture”.