The inspiration behind the redesign of the new Norwegian banknotes.
Norwegian banknotes: Original design and main concept – Metric
Norway is a coastal nation. The Norwegian coastline is unique on a world scale; it is Europe’s longest and extends over 13 latitudes. 90% of Norway’s population live within 10 km of the ocean. When it comes to productivity, diversity in species and distinctive character, it is unparalleled throughout the world. The Norwegian livelihood is the ocean – it is the origin of our most important resources. It is our food basket and our major source of income. It is also the origin of our shared history and knowledge – a source to our worldview and our identity.
The banknote motifs are all about how Norwegians use the ocean; about how we combine our access to resources with knowledge and how the ocean affects the Norwegian way of life and social model – both politically and socially.
I love the way black and white photography is used here, to contrast with the macro shots of the notes themselves.