Tag: Pantone

So Pantone have announced their Colour of the Year for 2022.

Pantone Color of the Year 2022 – Pantone
With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.

There’s that M word, again.

Pantone reveals 2022 Color of the Year: Very Peri, a symbol of creativity and the metaverse – ARTnews
According to Pantone, Very Peri’s selection was also a response to a burgeoning sector of the digital sphere in which hues such as this one can be seen with some degree of frequency. Its statement referred to the metaverse, a catch-all phrase for a world in which the boundaries between digital and physical have fully imploded.

Pantone Colour of the Year 2022 is a brand new colour, to reflect our “transformative times”– It’s Nice That
It’s the most colourful time of the year for Pantone, as the company makes inevitable global headlines announcing its Colour of the Year: a tone it believes will define the following year’s visual landscape. For 2022 it’s Very Peri – no, not a saucy orange, all you cheeky Nando’s lovers out there – but a periwinkle blue with violet-red undertones which apparently holds “courageous presence” that “encourages personal inventiveness and creativity,” Pantone says. Not content with any of its thousands of existing hues, Pantone has created this new colour specially for the occasion, symbolic of the societal “transition we are going through”.

Perhaps not as calming as in previous years. And not that far off 2018’s. But at least it’s not this horrid colour.

World’s “ugliest” Pantone colour 448C is being used to deter smokers – It’s Nice That
Over 1,000 smokers took part in seven studies to choose the most unappealing colour, which resulted in Pantone 448C — named opaque couché — being chosen for its association with dirt and tar.

It’s such a strange concept, this Colour of the Year. Is it supposed to be an award or something? Is this colour cheaper to buy this year? We’ll probably never see this colour again, after this.

At least it’s just the one colour this time, not like last year.

Pantone picks two colors of the year, and they’re complete opposites – Fast Company
Alone, a gray would be stagnant and depressing, while a yellow would be overly ebullient. Together, Pantone argues, the pair is meant to be both optimistic and thoughtful. “[Illuminating] is definitely an aspirational color, no question,” says Eiseman. “But I think with the solidity of the gray . . . when you juxtapose those colors against each other, the concept is clear, ‘Here’s what we’re hoping for. And this is the solid grounding to get us there.’”

Almost a year ago now, Pantone chose its colour of the year for 2020.

Color of the Year 2020 – Pantone
Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

I had picked a blue too, back in January, but obviously, with such a subjective topic, not everyone agreed with the choice.

“In choosing blue Pantone has missed the mark once more” – Dezeen
Certainly, the dominant narrative in many other 2020 COTY camps has been green. Whether dark or bright, neon or dusky, colour companies and trend forecasters from Dulux and WGSN to the US-based Behr paints, plumped for the colour intuitively associated with regrowth and rebirth. Green reassures us at a primal level and speaks of optimism. Crucially, it’s representative of the wider ecological story that’s top of the cultural agenda right now. In this way, green chimes with the zeitgeist and its ascension of the colour charts is born of authenticity, not marketing.

Interestingly, that critique was written back in December 2019, before we knew the full extent of the impact of the coronavirus pandemic on all our lives. They were focussing on greens because of environmental connections, not realising what 2020 had in store for us.

The surprising power of color to ease quarantine anxiety – ARTnews.com
Global sales of Curator’s three most popular greens—Fisherman’s Boat, Dock Leaf, and March Day—increased by 59 percent during the pandemic while a few of its neutrals—Scalloped Silk, Soft Bisque, and Stoney Way—increased 57.8 percent. Rather than urban excitement, the selection conjures an outdoor adventure, or perhaps the waiting room of a well-appointed doctor’s office. We want to be reassured, not overstimulated, by our wall colors. It’s a contrast to Pantone’s 2019 color of the year, the electric Living Coral, which was described as “vivifying and effervescent.” “Everyone is a bit upset; they want things clean,” Cohn said. “They’re choosing positive colors because when things are negative, you want to be out there with something positive.”

What will 2021 bring?