I was 11 in 1983. I’m now 46. A milestone has been reached.
Now That’s What I Call Music! just turned 100
Phil Collins’ cover of the The Supremes’ “You Can’t Hurry Love” is the first song on the very first Now That’s What I Call Music!—or “Now,” as it’s popularly known—released in the UK in 1983. Yesterday (July 20), the 100th UK volume of the series was released; its first song is Calvin Harris and Dua Lipa’s electronic dance hit “One Kiss.” Listen to both tracks and you’ll see that we’ve come a very long way, baby.
As ever, the It’s Nice That team has a great take on it.
Now That’s What I Call an oddly important document of British visual culture: Now releases its 100th CD
As objects, and as ideas, the Nows that litter charity shops and the glove compartments of seen-better-days people carriers up and down the country are primarily functional. End-of and mid-year money savers, they are cheap and cheerful. And they look it, too.
The series is an interesting record of the shifting musical tastes of our young people (including me, once upon a time), but it’s visually important too.
You’ll notice that after rather anodyne first and second editions, the team decided to inject a bit of personality into proceedings. Which, for Now’s three, four, and five they did with a pig. In sunglasses. This, for reasons that are probably best left kept in the matte black confines of a mid-80s record label HQ, was the big idea. This was how they were going to sell yet another chart compilation to the nation. With a pig in sunglasses.
I’d forgotten all about that pig! Needless to say, it didn’t stick around, and before long the cover we all know and love appeared. And stayed.
Like the Little Chef logo or the Nike swoosh, the solid sameness of Now provides a moment of calm in an epoch marked by hysterical atomisation. You’ll probably never buy another Now compilation again — because why would you —but that isn’t the point. Like cockroaches at Armageddon, Now will always sit there on supermarket shelves.
I, for one, am glad of that. Buying and listening to music these days is getting far too complicated.
How spammers, superstars, and tech giants gamed music
On a website with more than 100 million active daily users, there are plenty of ways to game the system, be it for attention, or, if the streams pile up enough, profit. And the frauds cashing in on the latest hot single are hardly alone. A bevy of unknown artists have found ways to juice their streaming totals, whether it’s covering songs from artists who don’t allow their songs on Spotify, or uploading an album of silent tracks, each precisely long enough to generate a fraction of a cent for the artist.