Well I still like my Windows Phone. Mostly.

I’m fully aware that, by being a Windows Phone user, I’ve been backing the losing horse in what’s turned out to be a two—not three—horse race, but for the most part I still enjoy having it. Yes, the lack of key apps is a nuisance sometimes, and yes, it would be nice if the OS was a little more reliable, but there were many positives to the platform. Tom Warren from The Verge outlines a few of them, as well as some of the possible consequences of this reduction in mobile phone competition.

I miss Windows Phone
Windows Phone debuted in 2010 with Microsoft’s Metro design philosophy, and a focus on glancing at your phone for information instead of digging in and out of apps. Two obvious features I miss from Windows Phone’s Metro design are the dark mode and Live Tiles. … Live Tiles were one of Windows Phone’s most unique features. They enabled apps to show information on the home screen, similar to the widgets found on Android and iOS. You could almost pin anything useful to the home screen, and Live Tiles animated beautifully to flip over and provide tiny nuggets of information that made your phone feel far more personal and alive. I’m hopeful that Apple will eventually take the Live Tiles concept, or even one that was designed for iOS 8, and bring it to the iPhone. Widgets just aren’t enough. Rumors suggest Apple is planning to refresh the iOS home screen soon, so there’s hope that iOS might move away from its static and dull home screen.

Really New Windows Phone Ad

Microsoft’s next move

A fascinating glimpse from Ben Thompson into how a change in management at Microsoft led to a change in priorities, organisation and culture.

The end of Windows
That wasn’t the only news that week: Microsoft also renamed its cloud service from Windows Azure to Microsoft Azure. The name change was an obvious one — by then customers could already run a whole host of non-Windows related software, including Linux — but the symbolism tied in perfectly with the Office on iPad announcement: Windows wouldn’t be forced onto Microsoft’s future.

[…]

That summer Nadella undertook his first reorganization, separating the company into three divisions: Cloud and Enterprise, Applications and Services, and Windows and Devices. … I believe this reorganization was the turning point: not only were the two teams Nadella announced last week basically formed at this time, but more importantly, Windows was left to fend for itself.

Whilst it seems an obvious move — and the article notes the company’s rising stock price since the new CEO took over — it ends on a cautionary note.

This, then, is Nadella’s next challenge: to understand that Windows is not and will not drive future growth is one thing; identifying future drivers of said growth is another. Even in its division Windows remains the best thing Microsoft has going — it had such a powerful hold on Microsoft’s culture precisely because it was so successful.